HUGGIES TRIAL GENERATION AND LOYALTY PROGRAM
COVERAGE
Key urban cities nationwide
TOUCHPOINTS
- Government and Private Hospitals
- Birthing Centers
- Rural Health Units
- Mom Organizations
- Key Modern Trade Accounts
- Pharmacies and Drugstores
- Hospital/Doctors’ Organizations
TARGET MARKET
Primary: Pregnant and newly-birthed moms
Secondary: Doctors, Nurses and Midwives
EXECUTION
- One-on-one detailing with sampling
- Superiority side-by-side demo
- Parenting classes
REACH
Hundreds of thousands of moms reached yearly
CONVERSION
Increase of +40 brand points within 6 months
HUGGIES CLUB AND COMMUNITY MANAGEMENT
SCOPE
Huggies Club database acquisition and email management
EXECUTION
- Day to day email management of Huggies Club
- Database acquisition and management
- Management of promos and initiatives of Huggies online
CONVERSION
Enrolled hundreds of thousands of moms to Huggies Club within 8 months